Empirical Study of User Behavior on Home Page Layouts: SAPO Portal Case Study
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2021Author
Mealha, Óscar 
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The use of eye tracking in usability research has increased in the past years. The work presented in this paper reports on an empirical study that took place at the University of Aveiro. 58 participants were asked to read news on the SAPO homepage while their eye movements and mouse interaction were recorded. An analysis of their visual and interactive behavior on the news areas of interest was made as well as other areas of the homepage. Acquired results were considered, and reinforced interaction design criteria used in the reconceptualization of the actual SAPO homepage.
BibTeX
@inproceedings {10.2312:pt.20101190,
booktitle = {Actas da 4ª Conferência Nacional em Interacção Humano-Computador},
editor = {Mealha, Óscar and Madeira, Joaquim and Tércio, Daniel and Sousa Santos, Beatriz},
title = {{Empirical Study of User Behavior on Home Page Layouts: SAPO Portal Case Study}},
author = {Almeida, Samuel and Mealha, Óscar and Veloso, Ana Isabel and Luís, André},
year = {2021},
publisher = {The Eurographics Association},
ISBN = {978-3-03868-153-3},
DOI = {10.2312/pt.20101190}
}
booktitle = {Actas da 4ª Conferência Nacional em Interacção Humano-Computador},
editor = {Mealha, Óscar and Madeira, Joaquim and Tércio, Daniel and Sousa Santos, Beatriz},
title = {{Empirical Study of User Behavior on Home Page Layouts: SAPO Portal Case Study}},
author = {Almeida, Samuel and Mealha, Óscar and Veloso, Ana Isabel and Luís, André},
year = {2021},
publisher = {The Eurographics Association},
ISBN = {978-3-03868-153-3},
DOI = {10.2312/pt.20101190}
}