Gaze Attention and Flow Visualization using the Smudge Effect

Abstract

Many advanced gaze visualization techniques have been developed continuously based on the fundamental gaze visualizations such as scatter plots, attention map, and scanpath. However, it is not easy to locate challenging visualization techniques that resolve the limitations presented in the conventional gaze visualizations. Therefore, in this paper, we propose a novel visualization applying the smudge technique to the attention map. The proposed visualization intuitively shows the gaze flow and AoIs (Area of Interests) of an observer. Besides, it provides fixation, saccade, and micro-movement information, which allows us to respond to various analytical goals within a single visualization. Finally, we provide two case studies to show the effectiveness of our technique.