Perception of Car Shape Orientation and Anisotropy Alignment

Abstract

The color designers are used to introduce customized product design, visually communicating the unique impression of a car. They always carefully observe harmony of color and body shape to obtain desired visual impression. This paper studies to what extent anisotropic appearance improves a visual impression of a car body beyond a standard isotropic one. To address this challenge, we ran several psychophysical studies identifying the proper alignment of an anisotropic axis over a car body. We have shown that subjects preferred an anisotropy axis orthogonal to car body orientation and that the majority of subjects found the anisotropic appearance more visually appealing than the isotropic one.