Influence of Pseudo-haptic Weight on Product Rarity Valuation

Abstract

There has been an increasing number of online shopping services that employ VR technologies so that they give customers more realistic experiences and amplify purchase intention. Meanwhile, it is known that the actual product's weight perception affects its valuation. However, verification of this phenomenon in virtual environments has rarely been reported. This study investigated the influence of weight perception generated by pseudo-haptics on product rarity valuation and purchase intention in virtual environments. The results suggest that, although individual and product differences were observed, the overall trend was that product rarity valuation was higher when the user's perceived weight was heavier than when the perceived weight was lighter.