| dc.contributor.author | Hoolhorst, Frederik W. B. | en_US |
| dc.contributor.author | Rompay, Thomas J. L. van | en_US |
| dc.contributor.author | Klooster, Roland ten | en_US |
| dc.contributor.author | Roukema, Mees | en_US |
| dc.contributor.editor | Jerome Perret and Valter Basso and Francesco Ferrise and Kaj Helin and Vincent Lepetit and James Ritchie and Christoph Runde and Mascha van der Voort and Gabriel Zachmann | en_US |
| dc.date.accessioned | 2014-12-17T13:09:03Z | |
| dc.date.available | 2014-12-17T13:09:03Z | |
| dc.date.issued | 2014 | en_US |
| dc.identifier.isbn | 978-3-905674-76-7 | en_US |
| dc.identifier.uri | http://dx.doi.org/10.2312/eurovr.20141348 | en_US |
| dc.description.abstract | This paper focuses on the development of a method and accompanying VR environment which support designers in evaluating a series of shelf-ready packaging designs (SRP) on their on-shelf performance. The method and VR environment support in providing insight into which SRP is expected to become most successful in a specific retail environment, e.g. a supermarket. Furthermore it provides useful feedback for further development of the most promising SRP to designers. | en_US |
| dc.publisher | The Eurographics Association | en_US |
| dc.subject | Design method | en_US |
| dc.subject | Design tool | en_US |
| dc.subject | VR environment | en_US |
| dc.subject | Product design | en_US |
| dc.subject | Product marketing | en_US |
| dc.title | Evaluating Shelf-ready Packaging Designs in a VR Environment | en_US |
| dc.description.seriesinformation | EuroVR 2014 - Conference and Exhibition of the European Association of Virtual and Augmented Reality | en_US |
