Process Improvement Impacts on the Styling Workflow of an Industrial Design Company

Abstract

The renovation of the process represents a must for an industrial company involved in the design field. The process is moving from an entirely manual to a digital workflow, so much that sometimes users find many difficulties in the approach to the new tools. In particular, analyzing the methodologies of work it is easy to find out a big gap between the styling phase and the creation of the 3D model. One question to investigate is how much the style of a model starts to be influenced by the technological tools designed to construct it. Starting from an accurate study of the Italdesign-Giugiaro process we present the efforts made to overcome the issues and define a more designer-oriented workflow, with the aim of the European Research Project SmartSketches.